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DSBA 6010: Applications of Large Language Models (LLMs)

Course Information

Semester: Fall 2024
Meeting Time: Thursdays 5:30 pm – 8:15 pm
Location: The Dubois Center (Uptown) 504
Dates: August 22 to December 12, 2024

Instructor

Ryan Wesslen, Ph.D.

Course Description

This special topics course examines the latest developments in Large Language Models (LLMs) through lectures, seminar-style case study discussions and hands-on demos, covering LLMs' business applications, underlying architecture, and the ethical implications of their use.

Learning Objectives

  • Understand the principles of prompt engineering and how to effectively communicate with LLMs to achieve desired outcomes
  • Learn to interact programmatically with LLMs through APIs and local LLM model serving
  • Understand when to use Retrieval Augmented Generation (RAG) versus supervised fine-tuning techniques for custom LLM use cases
  • Address aspects of safety and alignment in LLM development and deployment, focusing on strategies to evaluate model performance through "evals"
  • Discuss the ethical implications and security concerns associated with LLMs, including privacy, misuse, and the broader impacts on society

Course Materials

Required Materials

  • Course materials, including presentations, cases, articles, and other readings will be provided via Canvas
  • Additional handouts, slides, assignments, and resources will be posted on Canvas

Grading Structure

Grade Distribution

ComponentPercentage
Individual Assessment30%
Online mid-term exam (week of October 10th)20%
Quizzes (4 unannounced, in-person quizzes, lowest dropped)10%
Participation35%
Attendance & Class Participation10%
Canvas Video Reflections (4 reflections, 2.5% each)10%
Case Study Discussions/Presentations (2 presentations, 7.5% each)15%
Class Project35%
Project Milestones10%
Final Project Deliverable + Presentation25%
Total100%

Grading Scale

  • A: 90 and above
  • B: 80-89.9
  • C: 70-79.9
  • U: Under 70

Course Policies

Attendance and Participation

  • 5% of final grade allocated to case reading discussions and class attendance
  • Two unexcused absences permitted
  • Each subsequent absence results in 0.5% deduction from attendance grade
  • Excused absences require medical documentation or pre-approval by instructor
  • Video attendance is not permitted - in-person attendance required

Assessment Policies

Quizzes

  • 4 unannounced, in-person quizzes on case study assigned readings
  • Paper-based, 5 questions each
  • Lowest quiz grade dropped
  • No make-up quizzes for missed classes
  • Administered after break, before case study discussions

Mid-term Exam

  • Online via Canvas using Respondus LockDown Browser
  • Written notes and textbooks permitted
  • No online resources or LLMs allowed
  • Appeals must be submitted in writing with citations
  • Make-up exams only with pre-approved documentation

Late Work Policy

  • Video reflections and project deliverables: 25% penalty per day late
  • Zero credit after four days
  • Assignment changes posted on Canvas - students responsible for checking updates

Academic Integrity

The College of Business has an obligation to ensure academic integrity is of the highest standards. All UNCC students must be familiar with and observe the requirements of The UNCC Code of Student Academic Integrity. Standards of academic integrity will be enforced in this course.

Violations include:

  • Representing the work of others as your own
  • Using or obtaining unauthorized assistance in academic work
  • Giving unauthorized assistance to other students
  • Modifying work for additional credit without instructor approval
  • Misrepresenting submitted work

Penalties may include:

  • Zero credit on the work
  • Course grade reduction
  • Course grade of "F"
  • Possible expulsion from UNCC
  • Notation on official transcripts

Disability Accommodations

UNC Charlotte is committed to access to education. If you have a disability and need academic accommodations, please:

  • Provide a letter of accommodation from Disability Services early in the semester
  • Contact the Office of Disability Services at 704-687-0040
  • Visit their office at Fretwell 230

Diversity Statement

The Belk College of Business strives to create an inclusive academic climate in which the dignity of all individuals is respected and maintained. We celebrate diversity that includes, but is not limited to ability/disability, age, culture, ethnicity, gender, language, race, religion, sexual orientation, and socio-economic status.

Course Schedule

note

This schedule is tentative and subject to change. Updates will be announced in class and posted on Canvas.

  1. August 22: Introduction to Large Language Models (LLMs)
  2. August 29: AI Applications and Tasks
  3. September 5: Prompt Engineering
  4. September 12: No class / Project Milestone 1
  5. September 19: LLM Fundamentals
  6. September 26: Retrieval-Augmented Generation (RAG)
  7. October 3: LLM UX and RAG Part 2
  8. October 10: No Class - Online Exam / Project Milestone 2
  9. October 17: LLM Fine-Tuning: When to Use it?
  10. October 24: Implementing LLM Fine Tuning
  11. October 31: LLM Data Curation, Evaluation & Benchmarks
  12. November 7: Deploying LLMs in Production
  13. November 14: Ethics and Societal Impacts of LLMs
  14. November 21: No class — Group Check-in Meetings / Project Milestone 3
  15. December 12: Final Project Due and Presentations

No classes on November 28 (Thanksgiving) and December 5 (Reading Day)